For those that are new to Internet marketing, you might have heard a thing or two about SEO? Someone probably mentioned to look into SEO for getting customers, but you might be asking what is SEO?
SEO stands for Search Engine Optimization. SEO will allow you to improve ranking in the search engines like Google, Yahoo and Bing so that you can be seen. With the help of SEO, your product pages or articles won’t be on page 10-20 or somewhere that nobody will see it.
The majority of people only look on the first page of the search engine before clicking on a link that will send them to a different site. This is why it is important to rank high on the first page of a search engine so your site can be seen.
What Is SEO?
When it comes to what is SEO many people think that it is similar to ads that are placed at the top of the search engine. But this is not true, as SEO will get your page ranked below the ads and is entirely free. What is important and might cost some money is to get your articles or product pages ranked high enough so that it is at the top of the search results.
There are many different factors that a search engine considers when ranking a website. Some of these factors included how long has the website been around, is the article or product page relatively to search query, do other people link to the page and dozens of more metrics.
If you are new and don’t want to spend years and tens of thousands of dollars learning to master SEO, then it is better to work with a SEO service company. But if you are willing to learn and figure out what is SEO and how it works to get you the best results. Then you have lots of free resources around the internet that can help you better master SEO.